Start Before You Build the Studio

A phone, a clear thought, and the willingness to publish can be a better starting point than a perfect creator setup.

Original line illustration for start before you build the studio, on a dark signal grid.

While thinking about a more personal account for my AI, tech, and raw thoughts, I ran into a familiar temptation: turn starting into an equipment project.

Which light? Which microphone? Is a laptop enough? Should the profile name explain everything I might ever want to talk about?

Those are easy questions to spend time on. The harder question is whether I am ready to say something and let people respond.

Make the first version simple

The starting setup I am aiming for is deliberately small: a phone at eye level, a quiet space, and light from a window. Enough to make the idea easy to see and hear.

There will be time to improve the setup. At the beginning, I want to learn whether the format and the voice feel like me.

That is useful information a shopping list cannot provide.

Let the account sound like a person

“AI, tech, and raw thoughts” leaves room for curiosity. I do not want every observation to sound like a keynote or a polished corporate announcement.

A laugh, a correction, or a moment of uncertainty can belong in the final version. The point is to communicate an actual thought, not to prove that I can perform a flawless introduction.

Improve the friction you actually encounter

If setting up the phone is frustrating, a stand might solve a real problem. If people cannot hear me clearly, audio deserves attention. Those are concrete reasons to change the setup.

I want the order to be: make something, notice the obstacle, fix that obstacle, and make the next thing.

That feels healthier than building a studio for a habit I have not developed yet.

The early version is allowed to be imperfect. It needs to exist long enough to teach me something.

Written by Babak FarahmandMore field notes →